‘Lipstick Under My Burkha’ was rejected by 11 studios; here’s why Ektaa R Kapoor decide to back the project!
The film “Lipstick Under My Burkha” is a rare gem that should be seen because of its unique blend of dark humour, powerful script, and impressive ensemble. However, 11 film studios turned it down because of the content. Ektaa R. Kapoor received it at a later time. Her sibling, Tusshar Kapoor, recommended it to her.
According to Ekta, “it was the time when a young director stepped in and showed me the film, but I had to move for the meeting in the middle and I left saying ‘I promise you If I liked the film and we will see more of it tomorrow. The more I watched, the more I liked it; by the end of the episode, I asked if I could return the next day. My schedule was clear, so I went to the theatre to watch the movie. That’s exactly what I was thinking, and I loved what she was saying. When Ratna Pathak’s character said things like, “Okay, I’m (in her 50s or 55s) and hyper on hormones, there is so much suppression, and yet I navigate my sexuality through high-level conditioning,” she was speaking from a place of purity. For that reason, I intend to share this tale.”
Further, the producer reveals that her distribution team said, “yeh film dekhega kaun,” meaning that they were convinced to take on the project thanks to the producer’s pitch. She elaborated, “My distribution team said, yeh dekhega kon and I said you don’t worry, I promise you we’ll make 5-10 more tools to cover the cost but we need to do this work and i will do anything for it. From calling everyone I know and asking them to share it on social media to visiting every city for promotional purposes. We completed the entire project, and the movie turned out great. Everyone predicted a low opening weekend of around 5 lakhs, but to everyone’s surprise, the film opened to an astounding 1.25 crores on its first day in theatres. In order to break even, the film needed to earn four to five crores, but a one crore opening would have been unacceptable. The price tag of 25 million indicates an annual revenue of about 8 crores. I promised I would do it to dispel the myth that a movie about women can’t make money. You’re not helping the less fortunate by appealing to a minority of people.” Aside from “The Dirty Picture” and “Love Sex Dhokha,” the producer has supported other controversial works in the past. Her upcoming work features Kareena Kapoor Khan, Tabu, and Kriti Sanon in “Dream Girl 2” and “The Crew.” She also stars in and co-produces “The Buckingham Murders” with Kareena Kapoor. Filmmaker Hansal Mehta is at the helm.